Choosing a Sample

Read pages 180 to 185 to prepare for this activity. Working as a small group or in pairs, imagine that you have been asked to carry out research on students’ career aspirations at a local college. The college has 1200 full-time students aged 16-19. Some are on a...

How Representative?

Read the following descriptions of two imaginary social surveys and answer the questions below: Survey A In order to gain answers to her survey on people’s leisure habits, an interviewer stands on the corner of a shopping precinct in Exeter, Devon. She works from...

Social Surveys : Answers to QuickCheck Questions

Closed: respondents must choose their answer from a limited range of possible answers that the researcher has decided upon in advance. Open: respondents are free to give whatever answer they wish. It gives direction to the research and a focus to the question asked An...