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You are here: Home / Research Methods / Interviews A2 / Interviews A2 : Answers to QuickCheck Questions

Interviews A2 : Answers to QuickCheck Questions

March 18, 2014 by John Amy

  1. Because they are measures that can be used in exactly the same way by different researchers.
  2. They involve face-to-face situations and so response rates are likely to be higher; useful observations may be made of the person or place; call-backs can be used.
  3. Closed questions may not fit the answers participants wish to give; there is no chance to explain questions or clarify answers; validity may be affected by the interaction situation; people may lie or exaggerate.
  4. Every interview is unique – they are not standardised; they are impossible to replicate; interviewers may differ in personal characteristics and the way they conduct the interview.
  5. The researcher can learn what questions and lines of enquiry are useful as s/he goes along.
  6. A relationship with trust and understanding. It means the interviewees are likely to reveal more of their feelings because they like and trust the interviewer.
  7. Advantages: participants may ‘feed off’ each other’s comments; they may feel more comfortable; group interviews may generate ideas to investigate. Disadvantages: some individuals may dominate and others say little or nothing; participants may not say what they really think because of peer group pressure; data is difficult to analyse.
  8. False. Results of structured interviews are more likely to be representative.

Sociology: Interviews A2 Book Reference: A2 Level, Page 189

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